Privacy Policy

1. Information we collect

Depending on how you use the website, we may collect:

• your name, telephone number and email address;
• service address, city, postal code and property type;
• details about pest activity, preferred scheduling and service urgency;
• photos or documents you choose to upload;
• the possible identification and related output generated by the Pest Identifier;
• your inquiry, consent choices and communications with us; and
• basic technical information such as browser type, device information, pages visited and security logs when made available by our website platform.

2. Why we use information

We use personal information for purposes a reasonable person would consider appropriate, including to:

• respond to inquiries and provide quotes, inspections or pest-control services;
• review uploaded evidence and recommend an appropriate next step;
• create and manage customer or lead records;
• schedule, deliver and follow up on service;
• maintain website security, prevent misuse and troubleshoot problems;
• improve our website, services and customer experience; and
• send occasional tips, service updates or promotions only when you have chosen to receive them or when otherwise permitted by law.

3. Pest Identifier and AI processing

When you use the Pest Identifier, the selected photo and the location context you provide are sent securely from our server to OpenAI’s API to generate a possible pest identification. The API key is not exposed to your browser. AI results can be inaccurate and should not be treated as a guaranteed identification, diagnosis or treatment recommendation.

If you request professional confirmation, the photo, AI result and the contact and property details you provide are stored with your submission so our team can review and respond.

4. Consent and marketing messages

Required inquiry consent allows us to use the information you provide to respond to that inquiry. Marketing consent is separate and optional. You may withdraw marketing consent at any time by using the unsubscribe method in a message or contacting us. Withdrawing marketing consent does not prevent us from sending service-related communications about an active inquiry or appointment.

5. Service providers and disclosures

We may share information with service providers that help us operate the website and deliver services, including Wix for website hosting, forms, media and customer records, and OpenAI for photo analysis. We may also disclose information when required by law, to protect safety or legal rights, or as part of a business transaction subject to appropriate safeguards.

Some service providers may process information outside Canada. In that case, information may be subject to the laws of the jurisdiction where it is processed.

We do not sell personal information.

6. Cookies and website information

Our website platform may use essential cookies and similar technologies for security, functionality, performance and remembering preferences. Additional analytics or marketing technologies may be used where configured and permitted. Browser settings may allow you to block some cookies, although parts of the website may not function properly.

7. Safeguards and retention

We use reasonable administrative, technical and organizational safeguards appropriate to the sensitivity of the information. No internet transmission or storage system can be guaranteed completely secure.

We retain personal information only as long as reasonably necessary for the identified purposes, customer service, legal and accounting obligations, dispute resolution and security. We then delete, anonymize or securely dispose of it where reasonably practicable.

8. Access, correction and privacy concerns

You may ask to access or correct personal information we hold about you, withdraw consent where applicable, or raise a concern about our privacy practices. We may need to verify your identity and may retain certain information where required or permitted by law.

9. Children’s privacy

This website is intended for property owners, tenants, managers and other adults seeking pest-control information or services. We do not knowingly collect personal information from children without appropriate consent.

10. Changes to this policy

We may update this policy as our practices or legal requirements change. The effective date at the top identifies the current version.

11. Contact us

Direct privacy questions or requests to the Privacy Officer, Emerald Pest Control Inc.: